Everyone has a dream destination on their holiday wish list. Whether it's the beaches of Bali, the beauty of Santorini or the crystal-clear waters of the Maldives, some places have become travel icons for good reason. But a growing trend is encouraging people to look beyond the obvious. Enter the ‘destination dupe’ – a lesser-known alternative that offers a similar experience, often with fewer crowds and a fresh perspective.
Love Bali? Try Lombok
Bali remains a favourite for good reason, but those willing to venture a little further east will discover a different side of Indonesia in Lombok. While it shares Bali's tropical appeal, Lombok feels quieter, less developed and more laid-back. Days are spent exploring pristine beaches, chasing waves along the island's southern coastline, wandering traditional Sasak villages or taking in views of Mount Rinjani, Indonesia's second-highest volcano. Offshore, the nearby Gili Islands offer world-class snorkelling and diving, with sea turtles often spotted in the crystal-clear waters. For those seeking the beauty, culture and warmth Indonesia is known for - without the crowds - Lombok is an easy choice.
Dreaming of the Maldives? Consider Fiji
The Maldives may be synonymous with overwater villas and turquoise lagoons, but Fiji offers its own slice of tropical paradise much closer to home. Spread across more than 300 islands, Fiji is home to palm-fringed beaches, crystal-clear waters and some of the South Pacific's best snorkelling and diving. Beyond the luxury resorts, you can explore traditional villages, cruise between islands and experience the warm hospitality Fiji is famous for. Whether you're seeking romance, adventure or pure relaxation, Fiji delivers the kind of island escape that lingers long after you've returned home.
Inspired by Santorini? Discover Paros
Santorini's whitewashed villages, blue-domed churches and caldera views have made it one of the Mediterranean's most recognisable destinations. For those seeking the charm of the Greek Islands at a slower pace, Paros offers a compelling alternative. Wander through picturesque villages lined with bougainvillea, linger over long seaside lunches at family-run tavernas and discover golden beaches without the crowds. With its authentic island atmosphere, laid-back lifestyle and classic Cycladic beauty, Paros captures everything people love about Greece while feeling refreshingly under the radar.
Thinking About Japan? Explore South Korea
Drawn to Japan's blend of old and new? South Korea delivers a similar contrast. One moment you're wandering through the grounds of Gyeongbokgung Palace, the next you're surrounded by the neon-lit streets of Gangnam and some of Asia's most exciting shopping and dining precincts. Visitors can explore traditional hanok villages, browse busy markets like Namdaemun, hike scenic mountain trails in national parks or spend an evening sampling Korean barbecue and street food. Add a thriving café culture and a passion for innovation that's evident everywhere you look and South Korea offers a fresh take on the experiences many people seek in Japan.
Love Hawaii? Consider Madeira
Hawaii's incredible landscapes and outdoor adventures have earned it a loyal following, but Portugal's Madeira offers a surprisingly similar experience. Nicknamed the ‘Hawaii of Europe’, the island is known for its volcanic scenery, intense coastline, spectacular hiking trails and year-round mild climate. You can walk the island's famous levada trails, take in panoramic views from mountain peaks such as Pico do Arieiro, explore charming coastal towns and sample the region's renowned food and wine. Whether you're spotting dolphins and whales offshore, swimming in natural volcanic pools or enjoying ocean views from a cliffside village, Madeira delivers adventure, scenery and a relaxed island lifestyle in equal measure.
Looking at Switzerland? Try New Zealand's South Island
Drawn to alpine scenery, outdoor adventures and gorgeous landscapes? New Zealand's South Island delivers many of the experiences that have made Switzerland a bucket-list favourite, without the long-haul journey. Home to soaring mountain ranges, glacier-fed lakes and some of the most spectacular road trips in the world, it's a destination where the journey is often just as memorable as the destination itself. Cruise through the dramatic fiords of Milford Sound, marvel at the turquoise waters of Lake Tekapo, explore the rugged beauty of Aoraki/Mount Cook National Park or ride the Skyline Gondola above Queenstown for sweeping views of the surrounding peaks.
If you're ready to swap the well-trodden path for somewhere a little different, contact your local Travellers Choice agent and discover a destination that might just become your new favourite.
